The mind of an entrepreneur.
The soul of a sailor and explorer.
The heart of a life-changer.

Hi, I’m Alan.

I was put on this Earth to make an impact, a significant impact in the lives I touch. As an entrepreneur, I believe entrepreneurs are best equipped to make the most impact in our world, in our economies, in our geo-political problems. I further believe I can help make an impact in the life of an entrepreneur by helping him or her transform from a fear-driven life, to a joy-driven life.

In many ways, we are one. We are entrepreneurs at heart. We wake each morning with an insatiable desire to affect change. To solve problems. To improve the world in which we live. Our minds are always racing to build that next great business. That next superior solution.

A little about me: I’ve run a successful marketing agency for 26 years – The Peterson Group. I’ve supported the generation of billions of dollars for my clients. I’ve recently acquired Baja No Pinch Tool, an online motocross products company. In the next year, I’ll start and build a couple more businesses. That’s what I do.

I’ve created my Joy-Driven Trinity Life, which ensures a lifestyle that divides my time into thirds: 1) Global Impact Travel. 2) Offshore Sailing Adventures. 3) Creating Liberty Businesses. (More to come soon via my Patreon Page, YouTube Channel: A Joy-Driven Life, Facebook and my Joy-Driven Life Blog!)

Yet, I want more.

While growing businesses and solving problems fulfills my entrepreneurial energies, my real passion lies in experiencing what matters most in this world, sharing it, and helping these experiences transform someone else’ life. Nothing compares to playing a role in inspiring people to their most rewarding future. Beyond making more money. Making a real difference.

That’s why I’ve carved out a little time to share my Joy-Driven Life experiences and learnings. And to produce transformational, life-changing, once-in-a-lifetime, deep-immersion and high impact learning experiences through Forum Retreats, Keynotes, Workshops and One-to-One Coaching.

All of this is available on a very limited basis (only 6 Joy-Driven Life Retreats per year, and a small number of Keynotes, Workshops and Coaching slots available).

For Keynotes and Workshops, I come to you.

“Learn to enjoy every minute of your life. Be happy now. Don’t wait for something outside of yourself to make you happy in the future. Think how really precious is the time you have to spend, whether it’s at work or with your family. Every minute should be enjoyed and savored.”

– Earl Nightingale